Genevieve Ascencio is a public relations specialist, public speaker and career coach who combines practical expertise and a passion for culture and trends to create dynamic programs and campaigns. She creates meaningful impact for her clients by channeling her influencer relationships and a deep understanding of social media practices to increase their overall share of voice in an otherwise over-saturated market.
For nearly 15 years, Genevieve has driven the presence of some of the world’s most recognizable brands such as Macy’s, Mountain Dew, UGG Australia, Betsey Johnson, Zanerobe, Fjällräven, Hurley and The Art of Shaving. She combines a strategic approach with her skill for storytelling across digital and social platforms.
As a media and brand specialist, Genevieve has attracted the attention of PR Week which featured one of her campaigns for its stellar results. And in 2015 MR Magazine featured her in their annual 25 on the Rise: The Next Big Names in Menswear, highlighting her talent for launching new brands.
Genevieve is dedicated to sharing her expertise with a new generation. She has guest lectured at her alma mater, New York University, served as a mentor at Fashion Decoded, and has spoken at a host of industry events, including engagements at MoMA PS1, BlogHer, Find Spark and The Black Retail Action Network to name a few. She is also a professor of Public Relations at the Fashion Institute of Technology.
Genevieve is a native of Haiti and lifelong New Yorker who lives in Queens with her husband Yahve and their dogs Brooklyn, and Mayonnaise, a French bulldog with an impressive Instagram following. Genevieve is currently a director at GOLIN, a global communications agency.